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What's New & Improved
Phil McKay • -
Measure the Success of Your Black Friday Sales with MMM
Navreen Aulakh • -
11 Next Gen MMM Tools to Try in 2025
Navreen Aulakh • -
How Marketers Can Use Data Tools to Drive Growth and Reach Audiences
Chris Williams • -
The Large Population Model: LLM equivalent for Population Simulation
Winston Li • -
Maximize Your Holiday Marketing with Strategic Audience Targeting
Navreen Aulakh & Fiona Pan • -
Annual Advertising Budget Planning Guide
Navreen Aulakh, Chris Williams, T.S. Kelly • -
Beyond A/B Testing: Understanding Simpson's Paradox
Winston Li • -
Transforming Site Visitation and Traffic Prediction
Ray Kong • -
How to Get Next-Level Consumer Insights | Arima
Chris Williams and Navreen Aulakh • -
Transforming Site Visitation Predictions: Dynamic Huff's Gravity Model with Covariates
Winston Li • -
Why Smaller Financial Services Institutions (Like Credit Unions and Mutuals) Need Synthetic Data Population Simulators
Ray Kong • -
5 Steps to Know Your Audience Using Consumer Data (With Examples)
Navreen Aulakh • -
The Importance of User-Friendly Marketing Tools
Navreen Aulakh • -
5 Non-Media Factors Impacting Advertising Effectiveness
Navreen Aulakh • -
Why Choose Arima’s Marketing Mix Model?
Navreen Aulakh • -
A Guide to Attribution: Marketing Mix Modeling vs. Media Mix Modeling vs. Attribution
Navreen Aulakh • -
What is the Adstock Effect? A Guide for Advertisers
Winston Li •
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