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As Canada’s most advanced marketing platform, we combine live market mix modelling with consumer insights discovery and media planning tools into one source. Our Synthetic Society enables a privacy by design data fusion for marketers and agencies. Our suite of tools allows hundreds of organizations to unlock the power of marketing data science in an easier and more affordable way.
Arima was founded in 2019 with the vision to create a centralized consumer database to help marketers and businesses easily access Canadian consumer intelligence.
Since then, Arima has developed into an AI-driven Consumer Insights engine that helps marketers build audiences and customized personas by easily navigating through large datasets.
Winston Li is the founder of Arima, established in 2020. Winston previously occupied directorial positions at PwC Canada and Omnicom Media Group. In these roles, he led data science teams and made substantial contributions to a variety of data science initiatives.
Additionally, his extensive experience extends to independent consulting for prominent global organizations, where he has showcased his versatile expertise across diverse industries.
Our diverse and talented members make this an inspiring environment for innovation and collaboration.
Founder
Managing Director
Chief Marketing Officer
General Manager, US
Engineering Lead
Client Success Manager
Make the complicated...uncomplicated. At Arima, we want to enable everyone to become a marketing data scientist to make more informed decisions. We take away the tedious work around data acquisition and cleaning, so that you can focus on solving the most important problems for your business.