Persona Builder

Get transformative insights to guide your business decisions

Uncover your audience's motivations, attitudes, and behaviors to target the right people in the right way.

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Take a customer-centric approach with Arima's suite of tools

Quickly understand the distribution of your audience's demographic variables with easy to read charts
Learn the top 3 segments that most of your audiences fall under
Visualize your audience distribution and concentration over the whole country

See your audience's weekly media usage by frequency and media types including TV, radio, internet, print, and social
View how your audience’s media usage level differs over 40 online and offline channels in order to find the right channels to deliver your message
Understand their media usage trending throughout time with predicted penetration by channels

Learn what resonates with your customers the most by comparing specific characteristics in a simple pivot table
Pick from over 5000 variables to quickly compare your audience and get a full view of your target
Easy-to-export CSVs that seamlessly integrate with your current tech for customized analysis

Understand your audience's preferences and aversions in over 30 categories covering lifestyle, shopping habits, values, finance, and more
Compare your audience against the average person to understand how they differ

Arima is a data-led marketing platform that can be customized to the exact needs of your organization.

Learn more about how live Marketing Mix Modeling strongly impacts your business

Uncover deeper customer and business insights

Leverage your 1st party data without having to worry about privacy concerns