Location Intelligence - Transform Spatial Data into Consumer Patterns

Location Intelligence

Transform spatial data into consumer patterns

Discover your audiences' location and roaming patterns to uncover the most effective campaign strategies.

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Make spatial decisions with ease

Where do your customers live?

Discover your audience's home location down to the postal code level.
Identify high-volume heat spots according to audience concentration and count

Where is your audience travelling?

Know your audience's footprint throughout the day in order to plan a successful campaign
Apply filters to narrow down the data you need and only look at what is relevant

How effective will your campaign be?

Integrate OOH locations, retail locations, and public transit maps to build a custom view of your audience
Add customizable store locations based on your specific use cases

Collaborate easily with your custom location maps

Export audience locations and map overlay data as a CSV file for advanced analysis
Share your customized map with your team for easier collaboration

How Arima can help you unlock the power of spatial data

Engage with only your target customer segments

Uncover hidden mobility patterns to deliver your message when, where, and to whom it matters. Avoid mass message delivery that has a low return on ads (ROAS) by identifying the most relevant geo-cohorts, so you can make sure you’re not wasting any time.

Accurately predict OOH campaign results and effectiveness

With map overlays, you will never have to second guess how effective an OOH choice might be. Look at each specific OOH’s reach rate and combine it with customized store locations and public transit maps, so you can be confident of the estimated reach of an OOH campaign.

Uncover insights on how your customers interact with your store

Keep track of your audience’s traveling patterns before and after visiting a store, and measure the in-store traffic throughout the day. Gain competitive advantages by knowing how your audience is different from those who shop with other businesses.