Stay ahead in market intelligence

The Synthetic Society by Arima is both national in scope and granular in detail.

  • Granular, localized market intelligence without PII concerns.
  • Updated regularly from trusted data sources.
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What is the Synthetic Society by Arima

Arima's Synthetic Society is generated via a proprietary advanced algorithm that stitches together trusted datasets to accurately reflect population behaviors and attitudes.

9

Trusted data sources

260M

Individuals aged 18+

50K

Profile points

We built the Synthetic Society, so you can focus on insights

Augment your data with the Synthetic Society by Arima to fill in missing values, improve modeling or build better segments and targeting.

Localized intelligence

Fill out your data set

Without PII concerns

Book a call

A suite of market intelligence tools

Use the Synthetic Society for insights that matter to your business, from media habits and product purchases to retail patterns, financial behaviors, and beyond.

The Synthetic Society

Generated from real world data

Population Simulator

Suite of market intelligence tools

Persona
Builder

Location
Intelligence

Cross Media
Planner

Marketing Mix
Modeling

The right tools, just for you

Schedule a 30 minute consultation to discover how our solutions can meet your needs.

Talk to our experts

Real impact, no hype

pattison

Advertising | Location Intelligence & MMM

Pattison Outdoor Advertising, measuring the impact of their Out-Of-Home campaigns, boosted their client's foot traffic by 30%

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