The Synthetic Society by Arima is both national in scope and granular in
detail.
Arima's Synthetic Society is generated via our proprietary SynC algorithm that stitches together trusted datasets to accurately reflect population behaviors and attitudes.
Trusted data sources
Individuals aged 18+
Profile points
At the core of every planning tool is the Synthetic Society: A privacy-safe dataset that reflects how people think, behave, and engage.
Privacy-safe
Granular, localized market intelligence without PII concerns.
Beyond first-party
Reflects the whole market, not just your customers.
Granular & Fast
Individual by postal code-level data and instant reporting.
Trusted
Regularly updated from reliable data sources.
Use the Synthetic Society for insights that matter to your business, from media habits and product purchases to retail patterns, financial behaviors, and beyond.
The foundation of Arima’s platform
Market intelligence tools built on the Synthetic Society
Schedule a 30 minute consultation to discover how our solutions can meet your needs.
Talk to our experts
Advertising | Location Intelligence & MMM
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