As we wrap up Q3, we’re proud to share the latest updates across the Arima platform.
From expanded datasets to improved workflows, these enhancements are designed to give you sharper insights, greater flexibility, and more ways to plan with confidence.
Marketing Mix Modeler:
Auto-Scheduler
You can now schedule your model to run automatically at your chosen time, frequency, and timezone.
- With integrations (BigQuery, AWS S3, GCP Buckets): the model will refresh with the latest data and update start/end dates.
- Without integrations: the model will rebuild on schedule using the same dataset.
With this update, users can:
- Stay confident that your MMM is always refreshed with the latest data.
- Eliminate repetitive manual runs.
- Free up time to focus on interpreting insights, not maintaining them.
Forecast Data Exports
When you adjust drivers and update a forecast, you no longer need to copy numbers manually. You can now export forecast data directly to your clipboard and paste it into a spreadsheet. This means you can:
- Share data more easily.
- Analyze updates faster.
- Reduce manual steps in your workflow.
Cloud Storage Integration
You can now download MMM data locally or upload it directly to your preferred cloud storage platform. This update means:
- Reuse datasets across multiple models without re-entering data.
- Back up and share models with your team in just a few clicks.
- Stay in control of how and where your data lives.
Richer Macroeconomic Insights
We’ve expanded the set of external indicators you can incorporate into your models with two new U.S. benchmarks:
- Small Business Optimism Index
- University of Michigan Consumer Sentiment
These additions help you:
- Capture how shifting market sentiment influences marketing performance.
- Keep your models aligned with real-world conditions.
- Deliver stronger, more actionable guidance for decision-making.
Extended Graph Curves in Media Curves
Until now, media curves only showed performance up to your current spend, leaving any projections beyond that point to guesswork. With this update, you can now extend your media curves to visualize projected performance beyond your existing budget.
What this means for you:
- Forecast smarter with clearer visibility into diminishing returns.
- Explore “what-if” scenarios with confidence.
- Make more informed decisions about how far to stretch your next dollar.
Location Intelligence:
Enhanced OOH Advertising Coverage in the US
We’ve expanded our US out-of-home (OOH) dataset with the addition of Lamar, one of the country’s largest outdoor advertising providers.
What this means for you:
- Broader visibility into OOH exposure across major markets
- More accurate audience reach estimates
- Deeper insights into traffic patterns and consumer movement
Cross-Media Planner:
New Taxonomy
We’ve updated and simplified the media type list to better reflect the current market. This helps you focus on the channels most relevant to your strategy and planning.
What this means for you:
- Cleaner, easier-to-use media type list.
- More accurate alignment with today’s market landscape.
- The “parent” option in the planner has been disabled to make selection simpler.
Audience Builder:
Weekly Time Spent / Weekly Reach Metrics
You can now track Weekly Time Spent and Weekly Reach in Media Usage across all channels — providing a clearer picture of consumption patterns.
What this means for you:
- More accurate estimates of channel usage and time spent.
- Channel data now aligns with other parts of the application for consistency.
- Updated visualizations with richer popups for quick insights.
- Filters let you customize results. By default, the view shows the top 10 channels and includes all years from 2015 to 2030.
Key Takeaways
These updates reflect our commitment to continually improving the Arima platform to provide you with the best tools for accurate marketing measurement and optimization. Stay tuned for even more features and improvements coming soon!
Interested in learning more about a specific feature? Reach out to us or for more details.
