QSR marketers are under pressure to do the impossible: move fast, spend smarter, and prove exactly what’s working — across dozens of markets, channels, and partners.
Traditional MMM can’t keep up. It’s slow, expensive, and built for national averages that blur the real story.
Arima’s unlimited-use Marketing Mix Model changes that.
It gives QSR brands the speed, granularity, and clarity they need to make confident decisions at both the national and local level, without the bottlenecks, fees, or delays of traditional MMM.
If you’re ready to understand what’s truly driving performance and optimize every dollar with precision, here are 8 reasons QSR marketers choose Unlimited MMM.
- Swift, Actionable Insights for Agile Decision-Making
Utilizing MMM, specifically Arima’s unlimited-use platform, you gain actionable insights that empower smarter decisions — fast. Imagine a unified view of marketing performance across all channels and partners that also allows you to:
- Dynamically fine-tune marketing plans
- Keep strategies aligned to budget changes and emerging trends
- Capitalize on new opportunities as they arise.
In a world where speed and adaptability are everything, Arima’s unlimited-use platform provides a real competitive edge — one that helps deliver exceptional marketing results to meet your ever-changing business requirements.
2. Budget Optimization
Arima’s unlimited-use MMM enables advanced decision-making by offering clear visibility into what truly drives results. Using the platform’s budget optimization functionality reveals where to allocate overall and channel-level spend for the highest ROI. You can refine investment strategy without overspending, ensuring every dollar contributes to measurable performance.
3. Effortless Data Handling
Arima’s platform handles the heavy lifting of data cleaning and preparation for you. That means your team can focus on what truly matters: crafting effective marketing strategies and high-impact campaigns.
Armed with clear, reliable insights, confidently direct ad spend toward the channels and activities delivering the best results — maximizing efficiency and impact while freeing up time for creative, strategic work.
4. Future-Proof Your Strategies
Forecasting, a key feature of Arima’s unlimited-use MMM platform, utilizes historical performance data to predict the impact of different marketing activities, while accounting for real-world factors such as seasonality, economic changes, and unexpected events like pandemics or tariffs.
Using these forward-looking insights, your team can proactively refine your marketing mix, ensuring every decision is data-driven and strategically sound. It’s not just about maximizing results today — it’s about building a resilient, future-ready strategy that keeps you competitive in any market condition.
Beyond these advantages, MMMs also help plan for potential media budget changes — a reality in any evolving market. Economic shifts and industry trends may require a rethinking of strategy and investment. Using MMM insights, adjustments can be made without sacrificing marketing impact. Anticipating change helps allocate budgets wisely and stay strategic even when resources tighten.
MMMs empower you to keep advertising strategies flexible, effective, and profitable — no matter what the market throws your way. It’s the smart approach to maintain a competitive edge and maximize ROI, even in challenging times.
5. Accessibility for All Team Members
Not every organization has the luxury of a dedicated data science team. However, this shouldn’t deter you from adopting a data-driven approach. Arima’s MMM platform is, by design, accessible and user-friendly, eliminating the need for deep technical expertise. This accessibility ensures your marketing team, regardless of technical proficiency, can quickly derive actionable insights. It democratizes the power of advanced analytics!
Better still, Arima’s platform accessibility advantage makes it easy to share and review results across your entire organization.
“Simplifying MMM gives media planners more control — leading to better data, faster workflows, and smarter, results-driven decisions.” — Tom Butler, Arima
6. Measure What Matters Locally
QSR success often depends on what’s happening around the corner, not across the country. With Local MMM, marketers can see how media performance varies by region, city, or even a store’s local service area — revealing which channels truly drive traffic in each market. Whether it’s testing local radio, tailoring offers by neighborhood, or optimizing spend around high-performing locations, Unlimited MMM makes it possible to model results at a granular level.
By understanding how different media and market factors interact locally, QSR brands can make smarter, region-specific decisions that roll up into stronger national performance.
“With Arima, we uncovered insights we never would have seen in a national- only model. Being able to compare markets side by side gave us the confidence to design local campaigns that truly reflected customer behavior.”
Chris Novak, COO @ Eden Collective
7. Holistic Marketing Insights = Better Decisions
MMMs give a clear, comprehensive view of how your marketing efforts impact sales and other critical business KPIs. By reporting how media investments AND related activities, such as promotions, contribute to key objectives, MMMs enable a more holistic view of performance.
Add in relevant macroeconomic factors such as inflation, interest rates and competitive activity — now you possess a more complete view of what influences overall brand performance. Powered by this level of insight, fine-tune strategies to maximize results and make your marketing efforts, media or otherwise, work harder.
8. Unify Activities
The current reality of marketing is that most organizations no longer rely on a single full-service agency. Instead, they build a mix of in-house teams and specialized partners — digital agencies, event marketers, influencer networks, boutique linear broadcast and CTV buyers, and more. While this cross-functional model brings deep expertise, it often creates data silos, fragmented reporting, and disjointed strategies.
Regardless of your marketing approach, Arima’s unlimited-use MMM platform reduces the fragmentation. By unifying all marketing and media tactics into a unified view, it delivers a comprehensive, unbiased perspective of both omnichannel and individual channel performance. With a clearer picture of ROI, you can observe which investments drive growth.
Armed with this clarity, move beyond intuition or siloed reporting to make confident, data-backed decisions. Reallocate budgets with precision, optimize campaigns in real time, and prove marketing’s effectiveness to the C-suite.
Key Takeaways
- Unlimited MMM gives QSR marketers speed, agility, and clarity, far beyond what traditional national-only MMM can offer.
- Make smarter decisions faster with unified, omnichannel insights that reveal what actually drives traffic, orders, and ROI.
- Optimize budgets confidently using precise, data-backed recommendations for both national and local spend.
- Skip the data prep headaches, Arima handles cleaning and engineering so your team can focus on strategy.
- Plan for the future, not just the past, with forecasting that accounts for seasonality, economic shifts, and real-world disruptions.
- Empower your whole team, not just analysts, with an intuitive platform built for marketers and agencies.
- Understand performance at a local level, down to stores and trade areas, revealing what national averages hide.
- Unify all media partners and tactics into a single source of truth, eliminating silos and giving leadership a clear view of ROI.
