UK
GeographyA synthetic representation of the UK population for marketers
UK
Arima's Synthetic Societies™ are synthetic populations generated via our proprietary SynC algorithm that stitches together trusted datasets to accurately reflect population behaviors and attitudes. Synthetic populations provide the most flexible and highest degree of granularity, without PII concerns.
The Synthetic Society™ of the UK comprises 65 MM synthetic individuals covering 20K marketing demographic, attitudinal and behavioral variables
65 M
synthetic individuals
20 K Variables
Germany
Arima's Synthetic Societies™ are synthetic populations generated via our proprietary SynC algorithm that stitches together trusted datasets to accurately reflect population behaviors and attitudes. Synthetic populations provide the most flexible and highest degree of granularity, without PII concerns.
The Synthetic Society™ of Germany comprises 80 MM synthetic individuals covering 20K marketing demographic, attitudinal and behavioral variables.
80 M
synthetic individuals
20 K Variables
Sports Fans
The Synthetic Sports Fan Dataset models the behaviors, preferences, and engagement patterns of live sports and esports audiences. Sports fans are, arguably, the ultimate audience. They are the last mass, consistently engaged, by-appointment audience in an increasingly fragmented digital world.
Built from Arima's Synthetic Society and enriched with media consumption, mobility, purchasing, and loyalty signals, it provides a statistically valid, privacy-safe view of sports fans. Marketers can explore audiences, simulate scenarios, test campaigns, and optimize media strategies before committing spend — without relying on personally identifiable information or increasingly constrained third-party data.
Professionals
Marketing to a professional audience but limited by fragmented behavioural data or longitudinal surveys that provide only part of the picture?
Arima's SynC methodology combines your first-party data with complementary data sources to create a statistically representative, privacy-safe synthetic population of your target audience. The result is a richer intelligence layer that fills critical behavioural and temporal gaps, revealing how your target professionals think and act over time and uncovering insights that disconnected datasets alone cannot provide.
Sovereign Synthetic Data Builds
Supercharge your first party data by combining it with Arima's Synthetic Society™. The result is a proprietary, sovereign data set that gives you a full view of both your customers and the market at large that is unique to your organization. Accessed using your own data analytics tools, or using Arima's Marketing Intelligence platform you create superior data driven decision-making capabilities and actionability.
Léger
Arima joined forces with Léger, Canada's premiere research and polling company, to create a unique and rich data source for rapid polling, modeling, marketing and incidence response. Powered by the new proprietary Léger Leo synthetic omnibus tool, the Léger Leo Synthetic Population is a unique Public Affairs, Public Opinion, Sentiment and Corporate Reputation dataset combined with Arima's demographic, behavioural and attitudinal marketing data.
