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Marketing Mix Modelling as the new conversion pixel
Chris Williams • -
How Google’s Meridian measures up for Marketing Mix Modelling
Chris Williams • -
8 Advantages of MMM for Agencies and Advertisers
Navreen Aulakh • -
The History of Market Mix Modeling
Navreen Aulakh • -
What are Marketing Mix Models? What They Tell You and Why They Matter
Navreen Aulakh • -
5 Advertising Questions Answered by Marketing Mix Models
Navreen Aulakh • -
How advertisers will succeed in a cookieless landscape
Navreen Aulakh • -
There needs to be a better way to stitch datasets together
Winston Li • -
The challenges of media planning in 2024 (with solutions)
Navreen Aulakh • -
How to get the most out of multi-channel marketing
Navreen Aulakh • -
Independent agencies can shine with Self-Directed MMM
Navreen Aulakh • -
Coca-Cola partners with Arima for vending machine site optimization
Winston Li • -
A simplified guide to Marketing Mix Models
Navreen Aulakh • -
Use Marketing Analytics To Combat Economic Hard Times
Chris Williams • -
MMM-Based Media Planning
Chris Williams, Kelly Sanderson & Navreen Aulakh • -
Travel Data For Tourism Marketing
Chris Williams • -
Mobility Data Enhancement for Canadian Users
Winston Li • -
Ultimate Attribution Guide: Marketing Measurement for 2024 and Beyond
Chris Williams and Navreen Aulakh •
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