As we dive into May, we’re excited to share the latest product launches and feature enhancements from the past quarter.
New Product Drop:
InstaPoll:
You can now use InstaPoll to gather instant insights from your target audience.
Submit a question and get responses within 24 hours, giving you quick, actionable feedback to inform your decisions.
Featured Update:
Audience Builder:
Improved Custom Location Builder with Mobility Integration
The Custom Location Builder now supports mobility data, enabling you to build audiences based on where people have been, in addition to existing location-based targeting features.
- Location-Based: Target people who live near selected points of Interest
- Mobility-Based: Target people who have visited selected points of interest
What this means for you:
Plan campaigns with greater precision and flexibility by choosing the targeting method that fits your goals.
More Updates
We’ve rolled out several additional updates designed to improve your experience and enhance the capabilities of Arima’s platform.
MMM:
COA as a Volume-Based Metric
COA is now available as a volume-based metric in place of Return on Ad Spend (ROAS) in Marketing Mix Models.
What this means for you:
Gain a clearer view of profitability and make smarter budget decisions for your omnichannel strategy.
Location Intelligence:
Improved Map Overlay Coverage for the US and Canada
You can now view larger geographic areas more efficiently with enhanced map coverage:
- In Canada, display the entire map in a single search
- In the US, view more ZIP codes at once
What this means for you:
Save time by analyzing broader regions in fewer steps.
Cross-Media Planner:
Attention Metrics Explanation Now Available
You can now access the Lumen Attention Metrics explanation in Cross-Media Planner, helping you choose the appropriate attention levels for your campaign placements.
What this means for you:
Gain deeper insight into how attention levels impact media performance, so you can plan smarter and measure more accurately.
Persona Builder:
Media Usage Objectives Clarified
Personal Builder now includes detailed explanations for each Media Usage Objective, including how metrics are calculated and where the data comes from.
What this means for you:
Make better media decisions with clearer metrics and more confident campaign evaluations.
Data Performance:
Quicker Audience Building
We’ve improved the platform’s speed by merging buffer tables, so large datasets load more quickly.
What this means for you:
You can create audiences faster, run complex queries more easily, and access insights more quickly to make decisions in real-time.
Key Takeaways
These updates reflect our commitment to continually improving the Arima platform to provide you with the best tools for accurate marketing measurement and optimization. Stay tuned for even more features and improvements coming soon!
Interested in learning more about a specific feature? Reach out to us or for more details.
