8 Reasons Media Agencies Use Marketing Mix Models

Navreen Aulakh
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#1: Get the Most Out of Every Dollar and Increase ROI: 

Knowing what media works is half the battle in creating a successful marketing campaign. Arima’s Self-Directed Marketing Mix Model (SDMMM) provides a comprehensive view of how all your marketing efforts, from online ads to TV commercials, contribute to sales. This allows you to identify the most effective channels and stop wasting ad spend on tactics that aren't delivering.

Showcase what platforms are working with Arima's MMM

#2: Building trust with clients 

Using MMM shows a commitment to transparency and accountability. It gives your agency the ability to visually showcase how you use their ad spend.  This builds trust with clients, assuring them that every advertising dollar is spent with precision and purpose. This trust forms the basis for stronger brand-consumer relationships. Long-term success is dependent on fostering loyalty and advocacy, and using MMM tools is one way to do just that.

#3: Make Smarter, Faster Decisions:

Get the data you need in hours, not months. Arima’s SDMMM gives you the agility to adapt your marketing mix quickly as new trends emerge or customer preferences shift. Stay ahead of the curve with real-time data to make informed decisions that drive results.

Arima's dashboard showcases marketing insights

#4: Future-proof your strategies with sales forecasting:

Marketing Mix Models use past sales data to predict potential outcomes of different marketing strategies. Arima’s SDMMM accounts for external factors such as seasonality, pandemics, economic conditions and more. This lets you predict the potential impact of different marketing strategies before you commit. Make “what if” adjustments to your marketing mix and see how it’ll play out without the risk. 

In an evolving market, economic conditions and industry trends can cause media budgets to fluctuate. Forecasting also allows you to defend the marketing budget by forecasting the impact of budget cuts.

Arima's sales forecast

#5: Effortless Data Handling, More Time for You:

Focus on creating high-impact campaigns instead of wrestling with data. SDMMMs handle time-consuming tasks like data cleaning and preparation, freeing you to do what you do best – crafting winning advertising strategies. 

#6: Accessibility for All Advertisers:

Arima’s SDMMM levels the playing field by providing a user-friendly platform which eliminates the need for an extensive technical background. SDMMMs are accessible to everyone on your team, regardless of technical background, democratizing the power of advanced analytics. The ease of using modern platforms also makes it easier for anyone in an organization to see and understand the company’s marketing data.

“Simplifying the MMM process means it can be handled by the media planner. That puts more control in the hands of the person who makes media allocation decisions. The data becomes better, the process becomes faster and the decisions yield more business - and that's the whole point of marketing.” 

- Chris Williams, Chief Marketing Officer @ Arima Data


#7: Budget-Friendly Analytics:

Arima’s SDMMM models come at a fraction of the cost of traditional Marketing mix models. Our easy-to-use interface lessens the need for large data science teams significantly reducing the typical expenses associated with advanced analytics. This ensures businesses of all sizes can use SDMMMs without straining their budget.

Average ROAS by channel

#8: Turn Your Investment into a New Revenue Stream:

Forget just optimizing your own campaigns. SDMMM offers a game-changer for agencies: unlimited data insights for one flat price. This lets you unlock a new revenue stream. By white-labeling SDMMM, you can transform it into a valuable service for your clients, recouping your investment and generating additional income. In essence, SDMMM empowers you to turn data into profit.



In conclusion, a tool to help with smart, thoughtful platform selection and regular ad performance evaluation is essential for agencies juggling multiple clients. This investment ensures advertisers use their resources effectively, leading to better results overall. MMM provides media agencies with a win-win scenario. It helps them build strong client relationships, deliver impressive results, and boost earnings. Plus, they get a clear picture of how different media impacts sales, which is essential for fine-tuning their strategies. With this tool, agencies like yours make smarter decisions, leading to fantastic outcomes for their clients.

Don't settle for guesswork. Make the switch to Arima’s SDMMM and use the power of analytics to be sure and make better marketing decisions.

To learn more, visit www.arimadata.com/products/mmm

Or contact us directly at winston@arimadata.com 



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