Originally published August 21, 2024 by Chris Williams
Measuring ROI isn’t free and if the insights don’t lead to better outcomes, the cost outweighs the return. Traditional MMM projects can cost upwards of $200K, limiting usage and insight generation. Arima changes that with a subscription model: always-on, self-directed MMM that dramatically lowers the cost per model and expands the number of actionable insights. It’s not just about calculating ROI — it’s about making it easier, faster, and more scalable to act on.
