Published by Ray Kong in QSR Magazine on Nov 20, 2025.
QSR Magazine has spotlighted Arima’s work in helping QSR brands move beyond national averages and harness hyper-local, privacy-safe synthetic data to make smarter, more precise decisions. The article includes insights from Arima’s CMO, Ray Kong, on how synthetic population data and AI-enhanced MMM are reshaping everything from channel performance measurement to footfall analysis, competitive mapping, promo strategy, and network planning.
Read the full feature to see how synthetic data is transforming the future of QSR performance.
