Originally published November 10, 2025, by Ray Kong.
Arima was recently featured in the Association of National Advertisers (ANA) article “Three New Opportunities That Synthetic Data Can Generate for Your Auto Brand.”
The piece explores how synthetic data is reshaping the automotive industry, enabling brands to test, measure, and optimize faster than ever before.
In the article, Ray Kong, CMO at Arima, shares insights on how auto marketers can leverage synthetic data to improve measurement accuracy, model performance, and market responsiveness.
👉 Read the full article on ANA.org
Arima continues to lead innovation in Marketing Mix Modeling (MMM), synthetic data, and cross-media measurement, helping brands unify data and uncover what truly drives performance.
