The platform was recognized for helping a major agency partner reduce campaign-planning costs by 74%.
Arima’s ability to slash the time and budget required for media planning has earned it a finalist spot for Best Marketing Analytics Platform at the 2026 Digiday Technology Awards. The nomination highlights Arima’s integrated Marketing Mix Modeling (MMM), which allowed a leading media buyer to cut its required campaign-planning time by 91%.
At the center of Arima’s platform is the Synthetic Society™, a privacy-safe statistical recreation the population. It combines trusted datasets to reflect real-world behaviors and attitudes without tracking identifiable individuals. This shared data foundation supports MMM, audience intelligence, media planning, and location intelligence in one environment — giving brands detailed analysis without the need to stitch together fragmented data.
This marks the second consecutive year Arima has been recognized in this category, following its 2025 win.
“Agencies should not need a massive data-science team or months of research to answer essential planning questions,” said Winston Li, founder of Arima. “This recognition validates what we see in the market every day: when you eliminate the friction between data and decisions, the practical results for marketers are immediate.”
View the full list of 2026 Digiday Technology Awards finalists.
About Arima
Founded in 2020 and headquartered in Toronto, Arima is a marketing technology company supporting agency and brand workflows through tools such as InstaPoll, Persona Insights, Cross Media Planner, and unlimited-use MMM.
Arima’s solutions are powered by Synthetic Society™, a statistical recreation of the real population (from national to hyper-local) capable of simulating consumer perceptions and testing media effectiveness — all before a single dollar is spent. Learn more at www.arimadata.com.
