Originally published September 25, 2025 by AW360
In AI: Machine-Made Marketing, Arima’s CMO Ray Kong shares how synthetic populations , statistical reconstructions of entire societies, are redefining marketing analytics.
Unlike point-in-time synthetic data, synthetic populations deliver dynamic, privacy-safe insights at a hyper-granular level. From local campaign planning to fraud modeling, Ray explains why agencies that adopt AI-driven tools will thrive — while others risk falling behind.
Gartner predicts that by 2028, 80% of the Global 5000 will be using synthetic data at scale. The future of marketing is already here.
