-
2025 Advertising Budget Planning: Key Steps for Success
Navreen Aulakh, Chris Williams, T.S. Kelly • -
Beyond A/B Testing: Understanding Simpson's Paradox
Winston Li • -
Transforming Site Visitation and Traffic Prediction
Ray Kong • -
How to Get Next-Level Consumer Insights | Arima
Chris Williams and Navreen Aulakh • -
Transforming Site Visitation Predictions: Dynamic Huff's Gravity Model with Covariates
Winston Li • -
Why Smaller Financial Services Institutions (Like Credit Unions and Mutuals) Need Synthetic Data Population Simulators
Ray Kong • -
5 Steps to Know Your Audience Using Consumer Data (With Examples)
Navreen Aulakh • -
The Importance of User-Friendly Marketing Tools
Navreen Aulakh • -
6 Non-Media Factors You Might Not Realize Are Impacting Sales (And How to Leverage Them)
Navreen Aulakh • -
Why Choose Arima’s Marketing Mix Model?
Navreen Aulakh • -
A Guide to Attribution: Marketing Mix Modeling vs. Media Mix Modeling vs. Attribution
Navreen Aulakh • -
What is the Adstock Effect? A Guide for Advertisers
Winston Li • -
Marketing Mix Modelling as the new conversion pixel
Chris Williams • -
How Google’s Meridian measures up for Marketing Mix Modelling
Chris Williams • -
8 Advantages of MMM for Agencies and Advertisers
Navreen Aulakh • -
The History of Market Mix Modeling
Navreen Aulakh • -
What are Marketing Mix Models? What They Tell You and Why They Matter
Navreen Aulakh • -
5 Advertising Questions Answered by Marketing Mix Models
Navreen Aulakh •