Arima’s Marketing Mix Models One Price Unlimited models

You’re in the driver’s seat. Faster, cheaper, flexible. Your MMM, your way.

The Arima platform puts all the complex math in the cloud. Upload your data, click and go. MMM is no longer just for big brands with big budgets.

Trusted by leading companies

MMMs add certainty to where you allocate your marketing dollars

MMMs show ALL your advertising channel's contribution enabling you to maximize your brand’s sales. See how digital and analogue media work together in synergy

Marketing Mix Modelling that fits your workflow

Cost Effective

Arima’s Marketing Mix Models Are Cost-Effective

Not only has the price of MMM dropped dramatically, now one price provides unlimited models. The more you use it, the less each model costs.

Put less $ into marketing analysis and plow those savings back into marketing.

Unlimited MMMs
Increase your working media dollars
More business outcomes

Fast Results

MMM in Hours Not Weeks

Self-directed MMM. Fast results mean timely decisions. Make all media, performance media.

Easy to Use

Self-Directed MMMs Are Easy to Create and Understand

We put the data science in the cloud. Models are simply created and updated by anyone on your marketing team.

Guided step by step wizard
Save your progress
Easily share with your team and clients

Put your MMM to Work.

The Arima MMM is fully integrated into our Media Planner.

One click and your media channel ROAS numbers are the foundation of your next media plan.

Focus ALL your media dollars on achieving your sales goals.

It’s like digital attribution, but for analogue and digital media combined synergistically.

Arima’s Full Suite of Marketing Tools Work Seamlessly Together with Market Mix Modelling

Arima’s Cross Media Planner

Our cross-media planner identifies the ideal media mix to achieve whatever goal you set.
From optimal reach and frequency, to maximize attention, to splitting between brand and activation to driving sales or conversions.

Arima’s Location Intelligence

Leverage insights into your target audience’s travels, weekdays and weekends, retail visits and OOH exposure, transit paths and direct mail options.

Arima’s Audience Builder

Create advertiser defined audiences with our Synthetic Society and find out more what about their media and product consumption habits.
Uncover insights that fuel your go-to-market strategy.

Here’s what others had to say

“Arima has changed the way I support our sales teams. It's made reach/frequency predicting much more accessible & efficient, and allowed me to surface audience insights in such a user friendly way. Winston + team - thank you for being so open and adaptable to our needs!”

Josie Kozlowski

Marketing Technologist, Rogers Sports & Media

“The big thing for us is that we recognized the value of synthetic data as a way to plan as discreetly as we wished, but also have the utmost respect for consumers' personal information and the ethical use of data in the marketplace. You have 38 million Canadians, and you have 38 million Canadians as a synthetic society. What Arima has been able to do is integrate 23 different data sets to replicate that.”

Scott Stewart

Marketing Manager at InnovateTech