Originally published June 2, 2025 by Gartner Research
Simulated behaviors from AI-powered hyper-synthetic data allow teams to test hypotheses and analyze complex scenarios — without the privacy, ethical, or logistical hurdles of real data. Product leaders are turning to this approach to unlock deeper insights and drive innovation. Arima was recently featured in Gartner’s Emerging Tech: Tech Innovators in Hyper-Synthetic Data for Behavior and Population Simulation for its leadership in this space.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
