Radio has long been an influential channel in marketing, but in the world of Marketing Mix Modeling, it’s often underrepresented.
In his latest piece, our U.S. Managing Director T.S. Kelly explores how new data enhancements from Media Monitors could change that, giving radio the granular, creative-level insights it deserves in cross-channel measurement.
With improved accessibility of SaaS-based MMM tools, faster cloud computing, and the ability to analyze campaigns locally and nationally, the audio industry is entering a new era of accountability and opportunity.
