Originally published August 13, 2025 by Winston Li
Marketers want more than data — they want clear, actionable strategies. Synthetic data, paired with AI tools, delivers exactly that: privacy, speed, lower costs, and bias reduction while turning complex datasets into practical decisions.
From optimizing store locations to accelerating product launches, brands are using these tools to drive measurable results. Gartner predicts that by 2028, 80% of the Global 2000 will use hyper-local synthetic data for major decisions — up from just 5% today.
The message is clear: stop pontificating, start practicing.
