Originally published April 14, 2026 by Gartner Research
Gartner reviewed 60 emerging startups in the synthetic population and behavioral simulation space and named Arima among the “leading startups” at the forefront of this evolution, recognizing its use of cutting-edge AI and privacy-preserving technologies to empower organizations with actionable insights, enhanced scenario planning, and accelerated innovation. This places Arima among a select group of companies recognized for scaling advanced behavioral models and synthetic populations tailored to industry-specific needs. With Gartner projecting that 60% of the top 100 global retailers will leverage synthetic population data by 2028, the case for acting now has never been stronger.
Members can read the full report, published by Gartner.
