Arima has been recognized in a newly released Amazon Ads report, Foundational Models Could Transform Marketing Measurement, published on ADWEEK. The report explores how foundational models are reshaping the future of Marketing Mix Modeling.
As marketers expand across an ever-growing mix of channels, identifying what truly drives impact has become significantly more complex. With many emerging channels lacking long-term historical data, bespoke MMMs, designed to fit one business’s past struggle to keep pace with rapidly shifting media dynamics.
Arima takes a different path. It’s a future-ready approach to MMM: designed for the complexity of modern marketing.
