Originally published February 2, 2024 by Patti Summerfield
Arima Expands to Asia with New MMM Partnership
Arima has partnered with Singapore-based research firm Idstats to bring its self-directed Marketing Mix Modeling platform to India, Malaysia, and Singapore. As global marketers move beyond third-party cookies, Arima’s easy-to-use MMM tool offers a powerful alternative that accounts for all media, including promotions and external market forces.
