Glassroom Agency, specializing in the planning and executing performance-focused media strategies and consultancy was able to leverage marketing science to make better and faster business decisions.
Arima enables the media agency to focus more efficiently on discovering customer insights and data analytics. Based on historical data, the agency can give its clients a deeper understanding of return on Ads (ROAS), develop actionable and AI-optimized media plans with a 99% approval rate, and uncover new business opportunities.
The Results
Improved market research and campaign planning efficiency
- Cost Saving: 74%
- Approval Rate: 99%
- Time Saving: 91%
Before partnering with Arima, the media agency's planning tool kit relied on standard syndicated research, which is very time-consuming and inefficient. The agency wants to:
- Quicken the process of delivering consumer insights and campaign planning.
- Integrate clients' data with 3rd party datasets to create proprietary solutions.
- Consolidate data insights and build marketing science on a single, centralized platform.
The Sucess
With more than 650 analyses conducted in 2021, the media agency can save 91% of time spent on marketing science by partnering with Arima.
The media agency also enjoys a partnership rate to access data from Arima's providers, leading to a 74% reduction in tech spending. Arima's live reports allow the media agency to remove siloes between teams and improve decision-making based on real-time data. Arima automatically factors its audience insights into the AI-optimized media mix plans, helping the agency reach a 99% of plan approval rate from its clients.
"Arima consumer intelligence helped us to understand the audiences and AI-optimized media plans. The beautiful dashboard and automated live reporting improved our work efficiency and team collaboration and dramatically reduced our costs."
— - Scott S, General Manager at Glassroom
Book a demo today and learn how you can achieve business growth through evolved marketing science with Arima！
Originally published at https://arimadata.com on September 1, 2022.
