Summary
A medium-sized independent media agency in full service specializing in the planning and execution of performance-focused media strategies and consultancy was able to leverage marketing science to make better and faster business decisions.
Arima enables the media agency to focus on discovering customer insights and data analytics more efficiently. Meanwhile, the agency can provide its clients with a deeper understanding of return on Ads (ROAS) based on historical data, develop actionable and AI-optimized media plans with a 99% approval rate, and uncover new business opportunities.
The Results
Improved market research and campaign planning efficiency
Approval Rate: 99% 
Cost Saving: 74% 
Time Saving: 91%
The Challenge
Before partnering with Arima, the media agency’s planning tool kit relied on standard syndicated research, which is very time-consuming and inefficient. The agency wants to:
- Quicken the process of delivering consumer insights and campaign planning.
- Integrate clients’ data with 3rd party datasets to create proprietary solutions.
- Consolidate data insights and build marketing science on a single, centralized platform.
The Sucess
With more than 650 analyses conducted in 2021, the media agency can save 91% of time spent on marketing science by partnering with Arima.
|
# of Reports |
Time Spent (now) |
Time Spent (before) |
|
651 |
108 hours |
1,296 hours |
The media agency also enjoys a partnership rate to access data from Arima’s providers, leading to a 74% reduction in tech spending. Arima’s live reports allow the media agency to remove siloes between teams and improve decision-making based on real-time data. Arima automatically factors its audience insights into the AI-optimized media mix plans, helping the agency reach a 99% of plan approval rate from its clients.
“Arima consumer intelligence helped us to understand the audiences and AI-optimized media plans. The beautiful dashboard and automated live reporting improved our work efficiency and team collaboration and dramatically reduced our costs.”
---- Toronto General Manager at the Media Agency
Book a demo today and learn how you can achieve business growth through evolved marketing science with Arima！