A lean, 20-person marketing agency needed to deliver stronger ROI (in the form of ROAS) for its increasingly diverse client roster, without huge increases in either headcount or budget. While known for brand strategy and media planning excellence, they faced mounting client pressure to prove which channels truly delivered value. Unfortunately, available campaign data sources were both fragmented and disjointed, making it difficult to observe and optimize cross-channel performance.
The Need:
To instill greater client confidence in their media investment choices, the agency sought out a consistent and scalable Marketing Mix Modeling approach for reallocating channel investments across multiple clients. In addition, the team required increased flexibility to simultaneously test multiple ‘what if’ campaign scenarios for each client.
Traditional MMM providers typically carry per-seat and per-model charges, limiting scale and adaptability.
The agency chose Arima’s Marketing Mix Modeling platform, offering unlimited model runs at no additional cost, plus the option to analyze multiple budget and campaign scenarios simultaneously. Once onboarded, the Arima platform helped the agency deliver bespoke insights for every client engagement, without budget constraints.
How Arima’s MMM Delivered:
- Unlimited modeling capacity to support every client without incremental fees
- Channel and subchannel-level ROAS insights to justify budget shifts
- Scenario planning tools for pre-testing allocation strategies
- Automated reporting options to elevate the client experience
The result was a more accurate, cost-effective and repeatable system to support all agency clients, plus the added bonus of strengthening relationships and potentially protecting margins.
The Outcome:
- 18% average client ROAS improvement, with standout gains in Paid Search (+36%) and Streaming Video (+31%)
- 15% higher client retention, driven by greater transparency and performance
- 4% improvement in media efficiency, through smarter allocation
- 30% reduction in planning and reporting time, enabling more focus on strategy
- Elevated agency role as a strategic partner and new critical workflow component
