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How advertisers will succeed in a cookieless landscape
Navreen Aulakh • -
There needs to be a better way to stitch datasets together
Winston Li • -
The challenges of media planning in 2024 (with solutions)
Navreen Aulakh • -
Maximize your ROI with Multichannel Advertising
Navreen Aulakh • -
Independent agencies can shine with Self-Directed MMM
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Coca-Cola partners with Arima for vending machine site optimization
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A simplified guide to Marketing Mix Models
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Use Marketing Analytics To Combat Economic Hard Times
Chris Williams • -
MMM-Based Media Planning
Chris Williams, Kelly Sanderson & Navreen Aulakh • -
Travel Data For Tourism Marketing
Chris Williams • -
Mobility Data Enhancement for Canadian Users
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Ultimate Attribution Guide: Marketing Measurement for 2024 and Beyond
Chris Williams and Navreen Aulakh • -
Why SimCity is the future of media measurement
Chris Williams •