Persona Builder

Get transformative insights to guide your business decisions

Uncover your audience's motivations, attitudes, and behaviors to target the right people in the right way.

Take a customer-centric approach with Arima's suite of tools

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Audience Overview

  • Quickly understand the distribution of your audience's demographic variables with easy to read charts
  • Learn the top 3 segments that most of your audiences fall under
  • Visualize your audience distribution and concentration over the whole country
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Media Usage

  • See your audience's weekly media usage by frequency and media types including TV, radio, internet, print, and social
  • View how your audience’s media usage level differs over 40 online and offline channels in order to find the right channels to deliver your message
  • Understand their media usage trending throughout time with predicted penetration by channels
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Audience Crosstab

  • Learn what resonates with your customers the most by comparing specific characteristics in a simple pivot table
  • Pick from over 5000 variables to quickly compare your audience and get a full view of your target
  • Easy-to-export CSVs that seamlessly integrate with your current tech for customized analysis
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Behaviour Discovery

  • Understand your audience's preferences and aversions in over 30 categories covering lifestyle, shopping habits, values, finance, and more
  • Compare your audience against the average person to understand how they differ

Tailor-fit pricing to match your business needs

Whatever your goals are, let us help you achieve them

We are ready to help!

Arima is a data-led marketing platform that can be customized to the exact needs of your organization.

Learn more about how live Marketing Mix Modeling strongly impacts your business
Uncover deeper customer and business insights
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