Originally published July 8, 2026 by Be Giant
In a recent feature for Be Giant, journalist Rebecca Gao profiled our founder, Winston Li, to explore how Arima is solving one of the biggest challenges in business today: truly understanding your customers when privacy restrictions and fragmented data only give you a tiny snapshot of their lives.
The article dives deep into our “Synthetic Society™,” a digital model of 40 million Canadians that replicates real-world consumer patterns without ever compromising personal privacy. It highlights how major brands like RBC, Rogers, and Coca-Cola Canada are already using this tech to make smarter decisions, with Coca-Cola scoring a massive 43% increase in vending sales by layering our insights onto their own data.
From Winston’s mathematical roots to his ultimate vision of expanding this technology into real estate and government planning, it is a fascinating look at the future of commercial AI.
Curious about how synthetic data is redefining the industry? Check out the full article on Be Giant.
