Mobility Data Enhancement is available as an add-on through our Location Intelligence module. Within the module, you can toggle between home locations and roaming locations of your desired audiences.
We are excited to announce that Arima is partnering with Applied Post, a leading Canadian technology company that specializes in the innovation of consumer analytics and provides location intelligence for marketing and advertising services, to provide privacy-compliant, SDK based mobility data based on a sample of millions of Canadians.
Mobility data enables marketers to contextualize real-world consumer behavior, supporting a broad range of marketing science activities that help better understand customer bases and launch more targeted online and offline campaigns.
What's New in Mobility Data Enhancement?
Here is an example of the adult 25-54 audience. Like before, you will see audience concentration by home location.
With the Mobility Data Enhancement turned on, you have the option to view roaming locations of that same audience.
The panel on the left-hand side allows you to toggle between date ranges, times, and weekend/weekdays. With this view, you can see where they are traveling throughout the course of the day.
Mobility data also allows us to measure and track campaign performance. For example, you can use this enhancement to calculate traffic counts for OOH boards you are interested in purchasing.
Questions Mobility Data Answers
At the strategic level, get answers to:
- Behavior and Segmentation: Where are the in-store shoppers and where are the online buyers? How are my customers different from those who shop with my competitors?
- Correlation Analysis: Where do my customers go before and after visiting my store?
At the tactical level, interesting questions include:
- Campaign Measurement: How many people passed by my OOH display board? What’s their average velocity? What time of the day do they see my advertisement?
- Traffic Analysis: How many people visit my locations? When do they come? How long do they stay? How do these metrics compare with my competitors?
Benefits of Mobility Data Enhancement
- Enhanced Targeting: Deliver more personalized and effective campaigns by understanding where your customers spend their time.
- Improved Campaign Performance: Measure and track the success of your marketing efforts with precise traffic counts and behavioral insights.
- Competitive Advantage: Gain deeper insights into your customer base and how it differs from your competitors, allowing for more strategic decision-making.
Ready to harness the power of mobility data to boost your marketing strategies? Contact us today to learn more about our Mobility Data Enhancement and book a free co-pilot session with our experts. Discover how Arima can help you achieve your marketing goals with cutting-edge location intelligence. Click here to get started!