At Arima, our commitment is to provide you with the best Marketing Mix Models (MMMs) and campaign planning tools, ensuring your marketing strategies are optimized to their fullest potential.
In this update, we’re introducing several new features inspired by YOUR feedback to enhance your experience with Arima. Find out more below.
Sharing Reports & MMM's
Users provided ideas on how reports and permissions could be improved:
- See at a glance your saved and shared report permissions.
- Invite external users to view, or edit specific consumer insight reports, media plans and MMMs.
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Marketing Mix Models:
We've rolled out lots of new features for our self-directed marketing mix models this year, and we're not done yet. Here's what's new:
- New "Time to Impact" tab shows time-to-impact for media spend.
- Example: "Google Shopping" might have a TTI of 10 days.
- Appears after the latest build; old models must be re-run.
- New “Media Synergy” tab shows the synergy of running two media channels in-market at the same time.
- Example, “TV” and “Search” in market at the same time generate an extra $0.15 ROAS.
- Appears after the latest build; old models must be re-run.
- Marketing Mix Model List View:
- Create folders and organize MMMs
- Date Frequency dropdown updated:
- Automatically split monthly sales into weekly data.
- Option to duplicate data for certain KPIs.
- Improved data validation:
- Easier data entry
- Notifications for faulty data when building MMMs.
- Email notifications for MMM builders:
- Sent once the MMM process is complete.
- Additional information provided for data errors.
- Updated MMM exported data:
- Metrics like VIF, ad stock parameters, weekly attribution, curve types, statistics, and more are available from the "Export" button.
- Availability of back-end metrics, scores, and calculations.
- Budget Optimizer
Cross Media Planner updates:
- Duplicate and edit campaigns easily.
- Update budgets and impressions after building the campaign.
- Added 3+, 5+, 7+ frequency for better analysis.
- Option to add a frequency cap to channels.
- Access the "Local Markets” objective (MMM subscribers only).
Interested in learning more? Contact Phil for a 10-minute tour of the new features or any other questions and ideas about Arima tools.