Many marketers rely on Marketing Mix Modeling (MMM) to optimize their marketing spend, but traditional options are often expensive, slow, and inflexible. This can lead to wasted budgets, missed opportunities, and difficulty proving ROI in a competitive landscape. Arima offers a game-changing solution: a fast, cost-effective, and flexible MMM platform that puts you in control. Gain the insights you need to make smarter, data-driven decisions and skyrocket your return on ad spend (ROAS) with ease.
Finding Common Ground
Like other marketing mix models, Arima's model is designed to understand how various ads impact sales and other key performance indicators (KPIs). By analyzing past data, marketing mix modeling reveals which advertising channels - such as TV, print, radio, and online ads - influence customer behavior and correlate with sales.
What Sets Arima Apart?
At Arima, we've revolutionized MMM for the modern marketer. Here's how:
MMM Unlimited
With MMM Unlimited, you get the freedom to scale your marketing analytics like never before. Our solution provides unlimited models and seats, allowing you to analyze every campaign, product, and location without constraints. Whether you're managing multiple markets or juggling diverse product lines, MMM Unlimited ensures you have the insights you need to optimize performance across the board.
With Arima, You're in the Driver's Seat
Arima's MMM platform is a self-directed tool that puts the power of Marketing Mix Modeling directly in your hands. Designed for ease of use, it enables your team to build custom models using your sales and marketing data. By empowering the people who know your data best - your team - you can uncover valuable insights faster, make smarter decisions, and stay agile in today's dynamic market.
Cost-Effective
Traditional marketing mix models often come with hefty price tags, costing hundreds of thousands of dollars. Arima's approach drastically reduces these costs with an intuitive MMM platform that simplifies testing models across multiple brands and clients. By streamlining the process, data science teams can focus on analysis rather than data cleaning. Arima also offers white-label capabilities, allowing agencies to brand the platform as their own. With flexible, project-free pricing, agencies can apply advanced media mix modeling across all clients, collaborate seamlessly, and experiment to uncover the best solutions for every campaign.
Designed for Speed
Once you input your data, models can be generated in just a few hours. With one click in Arima's Cross Media Reach/Frequency planner, MMM results are used to weight the media plan towards the most effective media channels. This transforms media mix modelling from a point solution into a comprehensive tool that fuses long-term and short-term results across all media types, digital or analog.
Seamless Integration
Our MMM platform is designed to integrate seamlessly with your existing workflows. Whether you're dealing with digital or traditional media, Arima's model adapts to provide actionable insights that drive impactful decisions, especially when paired with our Cross-Media Planning Tool.
Leveraging Synthetic Data
Arima's MMM platform also leverages synthetic data to enhance model accuracy and provide deeper insights. This innovative approach allows you to simulate various scenarios and predict outcomes with greater confidence.
Arima's Marketing Mix Model stands out by offering an unparalleled combination of user control, cost-effectiveness, speed, and integration capabilities. By putting the power of data-driven decision-making directly into your hands, Arima ensures you can achieve the best possible outcomes for your marketing strategies.
Why wait? Start improving your ROAS today. Book a free 30-minute demo.
