Show what’s working, unify results across channels, and maximize returns.

• MMM reveals which channels drive real business outcomes, so you can double down.
• Cross-Media Planner connects ROI results to unified reach across channels.
• Persona Builder + InstaPoll ensures robust insights even when first-party data is limited or messy.

End result: You can prove the value of every dollar spent.

Zoom into markets and neighborhoods to activate spend where it matters most.

• Location Intelligence finds the hotspots for your audience.
• Persona Builder reveals who’s actually in those markets and what they care about.
• Cross-Media Planner models how spend works differently in New York vs. Nashville.

End result: Local campaigns that make an impact.

Understand the effect of competitor promotions, shifting foot traffic, and delivery demand at a market-by-market level.

• Cross-Media Planner balances reach and frequency across ALL your channels including online, broadcast, offline and OOH.
• Location Intelligence ensures campaigns land in the right geographies.
• InstaPoll provides rapid testing before rolling out at scale.
• Persona Builder helps fine-tune targeting by audience segment.
• MMM pinpoints the most effective channels for shifting spend with shifting competitive activity or macro economic factors.

End result: Every campaign is optimized for the right audience, right place, and right time.

See beyond your customer base and uncover untapped audiences.

• Persona Builder expands your view beyond current customers to identify new segments.
• Location Intelligence shows where untapped audiences live and how markets differ.
• InstaPoll tests new offers and creative angles to engage both loyalists and prospects.
• Cross-Media Planner optimizes your media spend to efficiently reach the right audience across every touchpoint.

End result: Move from a narrow view of customer data to a 360° market perspective.

Every organization has unique goals; Arima is built to adapt. Explore use cases limited only by imagination.

• Use Arima’s toolset in the way that fits your business needs to provide unprecedented efficiency, insight and visibility into your audiences and marketing activities.
• Tackle a one-time project, drive ongoing optimization, or chart a course into a new market.

End result: A platform that flexes to your vision, not the other way around. Not sure where to start? Let’s talk through your use case together.