Originally published Nov 14, 2024 by Jennifer Dublino
Big data isn’t just for the big guys anymore. As tools become more accessible and affordable, small businesses are turning to data to make smarter decisions, improve customer experience, and compete at scale. Arima is helping lead this shift, offering state-of-the-art marketing mix modeling and synthetic data audiences tailored for SMBs. Instead of guessing, business owners can now test, plan, and measure with the same precision as the enterprise players.
