Originally published May 9, 2025 by Ray Kong
Marketing Mix Modeling (MMM) is becoming a must-have for marketing teams looking to optimize budgets and drive results. But with so many tools available, picking the right one can be overwhelming. This guide breaks down four key factors , ROI, data integration, internal expertise, and scalability , to help teams choose the MMM solution that fits their needs and sets them up for long-term success.
