How Panoply Media Boosted Client Success with Arima's Tools

Arima Success Story

The Background:

Striving to improve their service offerings, Panoply Media partnered with Arima. In this case study, we'll dive into how Panoply used Arima's persona builder, location intelligence and cross-media planner tools to drive results for their clients.

Getting a bigger buy-in

Proving that clients should invest more in their ad campaigns is a tough challenge for any agency. Panoply Media found that Arima's advertising tools made this much easier.

The graphs on Arima's platform highlight exactly how clients can improve their ROI. According to Bianca, the media strategist at Panoply Media, “Seeing these visuals builds trust, and clients feel more confident about spending more on ads”.

They also shared anecdotes of clients who were initially hesitant to spend more on advertising for things like TV and outdoor ads. But when Panoply showed them how it would work using Arima's tools, the clients were more willing to invest.

Making Ads Personal:

Arima's persona builder was a big hit at Panoply Media. It helped them figure out what kinds of media their target audience liked. For instance, through using the persona builder, they found out that the people they were trying to reach loved going to the movies. So, they decided to advertise in movie theater lobbies, and it worked really well. “Without Arima's help, we probably wouldn’t have considered that option,” said Bobby.

Arima’s persona builder tool

Clients Love It:

Arima's tools revealed clear and precise insights which went a long way with Panoply Media's clients. The tools showed where the client was at, and what the next steps should be. Clients especially loved the frequency graph that showed how often target audiences would see their ads. This graph simplified the cause and effect of specific marketing actions. Panoply Media raved that the information was easy to understand, even for people who didn't know much about marketing.

Plus, Panoply saw clients sticking around longer because of Arima's tools. Clients were more likely to run their ads again and again because they got better results and clarity with Arima's insights.

Arima’s Cross-Media Planner tool 

In conclusion, using Arima's tools made Panoply Media stand out in the advertising world. Panoply Media's experience is another example of how Arima helps agencies build trust with their clients, improve satisfaction and drive ROI.