Media data and analytics veteran with a long history of success in measurement innovation joins to accelerate growth for Marketing Mix Modeling leader’s U.S. operations
Arima, a leading provider of Marketing Mix Modeling (MMM) solutions, is pleased to announce the appointment of Tom Butler as Chief Revenue Officer (CRO). Butler will oversee Arima’s U.S. go-to-market strategy and sales operations, driving growth for its advanced MMM SaaS tools and solutions.
With his extensive background in data and measurement, Butler brings over 20 years of sales leadership experience to Arima. He has a proven track record of success in driving growth and innovation at both market leaders and start-ups.
Prior to joining Arima, Butler held CRO roles at StatSocial and Affectiva, where he helped these early-stage firms bring their media measurement and data solutions to market. He also served as VP of Growth & Strategy at Kantar Media, leading sales for their Ad Intelligence division. Earlier in his career, Butler held senior leadership positions at Nielsen and Merkle.
“Tom is a recognized expert in the media industry, with deep relationships across agencies, brands, and publishers,” said T.S. Kelly, Arima U.S. Managing Director. “His expertise in data and measurement will be invaluable as we continue to grow our business and provide brands with a truly omni-channel view of their marketing performance.”
“I am thrilled to be joining Arima at such an exciting time for the industry,” said Butler. “MMM is experiencing a resurgence as marketers seek more comprehensive and reliable ways to measure the effectiveness of their media investments. Arima is transforming the way MMM is utilized, making it more flexible, nimble, and cost-effective for marketers. I look forward to working with the team to help our clients achieve their marketing goals.”
About Arima
Arima is a leading provider of Marketing Mix Modeling solutions that empower data-driven organizations to optimize their marketing performance. The company’s unlimited MMM platform enables users to run unrestricted models, leverage unlimited users, and conduct dynamic what-if scenario planning — all within a fast, intuitive, and privacy-compliant environment.
Arima’s platform is powered by the Synthetic Society, a privacy-by-design database that statistically mirrors real-world consumers using over 10,000 attributes from trusted sources, including census data, market research, mobility patterns, and purchase behavior. This allows marketers to measure marketing performance, generate deep consumer insights, optimize cross-media plans, and visualize trends with interactive maps — all in one place.
