Originally published June 25, 2025 by Gobi Kim
Arima is spotlighted by the Globe and Mail as a transformative force in modern marketing analytics. Founder Winston Li explains how traditional media mix models are too slow for today’s pace — “It takes six months to get you a six-month prediction, so it doesn’t really help you anymore.” In contrast, Arima enables companies to update models weekly or monthly, making it easier to adjust campaigns and budgets in real time. The MMM platform brings agility and relevance to marketing decisions.
