Arima is kicking off the new year with a feature in the Ad Age 2026 Business Forecast. The report includes insights from 100 industry leaders, including our CMO, Ray Kong, on how the marketing landscape is being fundamentally rebuilt.
The report predicts a shift away from traditional agency models toward proven, outcome-based results. In the forecast, Ray Kong suggests that the “guesswork” era of marketing is officially ending:
“In 2026, the rise of synthetic data sources — data that is algorithmically generated to mirror real-world patterns — will collide with marketing analytics platforms that are easier than ever to use. This combination will lower the barriers to sophisticated analysis. Marketers, who once relied on instinct, will now be able to test assumptions and predict outcomes with unprecedented speed and precision.”
While the industry grows more complex, Arima remains focused on this future-ready approach: replacing gut feelings with precise, data-driven modeling to help brands lead in 2026.
